In the last month alone, over 400 visitors to our website searched for the term "Subscription Fatigue." This is a record high for our community, and it signals a growing anxiety among membership and association professionals.
But what exactly is driving this trend, and more importantly, how can we ensure your membership organisation remains on the right side of the divide?
What is Subscription Fatigue?
Subscription fatigue is the sense of frustration and overwhelm consumers feel when managing too many recurring, costly, and often under-utilised services. From streaming platforms to meal kits, the modern consumer is "subscribed out."
When your members ...