Many organisations are considering ways to evolve their member value proposition so that it meets Gen-Z expectations – a priority for those looking to ensure continued relevancy. Younger members demand a membership model that is both flexible and personalised. For organisations, meeting this challenge requires lateral thinking and potentially a move away from a traditional approach to membership and subscriptions.
In this session, we’ll explore how evolving your membership model can enhance engagement, drive retention, and ensure membership is both more accessible and more valuable to diverse audiences. We’ll connect the dots between member experience, personalisation, and value to show how they can work together to offer a compelling proposition and a future-proof membership model.
Learning Objectives
· Understand Gen Z’s expectations and how these should influence your approach to membership and subscriptions
· See how experience, personalisation, and value come together to form the basis for a successful membership model
· Learn how your CRM and data can be used to design and refine an approach that drives acquisition, retention, and engagement for younger members